It seems that unless a major TV personality or media site touts a debut novel, or the publishing house spends generously on marking, it is difficult for a budding author to gain any traction.
Marketing is huge and necessary.
And yet . . .
The best-selling book of ALL time (and the one that continues to be) never had a marketing director, was never aggressively advertised, and never solicited a TV personality to promote it. It’s popularity and longevity come strictly from the power of its message.
While Cervantes tops the best-selling charts with Don Quixote at 500 million copies sold and Dickens’ A Tale of Two Cities follows with 200 million, the Bible has over 5 billion.
And there is a reason for that.
All Scripture is God-breathed and is useful for teaching, rebuking, correcting and training in righteousness, so that the servant of God may be thoroughly equipped for every good work (II Timothy 3:16)
And . . .
For the word of God is alive and active. Sharper than any double-edged sword, it penetrates even to dividing soul and spirit, joints and marrow; it judges the thoughts and attitudes of the heart (Hebrews 4:12).
Contrary to opinion, the Bible is not outdated or obsolete. It is as relevant today as ever. While society keeps changing and massaging its message to either cater to or shy from, the Bible’s message is comfortingly constant. The promises are still true and the guidance still valid. And it still has the power to change lives. Don't believe me? Read it.